Liftshare also works with corporate clients including big names like JLR, Diageo, National Grid. The platform enables people to easily share their journeys, either through finding a driver or someone to share their own planned journey. Liftshare is the UK’s largest car sharing community. This model has been successfully trailed with high profile clients.įeatures: Circular value chain recycling & collection product service system. The customer pays a flat service fee for the lease of the lighting system and energy usage of a specified time period. In the Philips pay-per-lux model, Philips installs, maintains and upgrades the lighting system, maintaining responsibility for reusing/recycling the equipment. They also offer a personalised, made to order option.Ĭircular thinking features: Circular value chain recycling, collection & industrial symbiosis personalisation & made to order They have created their own material named Nike Grind, made from recycled trainers, plastic bottles and off-cuts from the manufacturing process and it is used in over 71% of their range. It is great to see such a global brand championing circular thinking. Some sachets dissolve completely in the reusable bottle, others can be posted back to to be reused again and again.Ĭircular thinking features: Circular value chain collection and recycling, personalisation & lock in. The bottles can be used repeatedly, with refill sachets delivered by post. Customers first buy a starter pack containing well-designed bottles and add sachets of concentrated liquid and tap water to make up the product. Splosh has set out to disrupt how we buy our cleaning products. Using plant derived and low toxicity ingredients this is more than just your “eco-friendly” cleaning products brand. From addressing chemical use in their materials, to making durable and repairable products, and encouraging their customers to make use of their repair service, or reuse and recycle items through their Worn Wear programme.Ĭircular thinking features: Circular value chain collection & recycling durable products repair services They have incorporated many aspects of circular thinking into their business. Patagonia is the outdoor clothing manufacturer which famously told customers not to buy their clothes on Black Friday in 2011. Using our features of circular economy business models matrix, I have looked at these business to explore how they have applied circular thinking to make their business more sustainable, and ultimately (I hope) help to solve some of the big sustainability challenges we face globally. In this blog, we are going to examine the circular credentials of eight businesses from well-known global brands and ethical companies to innovative start-ups and disrupters, covering products and services we use daily. In my blog six simple features of circular business models explained, I explored how businesses were starting to use circular thinking into their innovation process to rethink their products, services and ultimately business models and outlined our approach to decoding this through our 'Six features of circular economy business models matrix'. There are lots of businesses making claims about being sustainable these days and the current trend is to go all out and make a big bold claim about how circular your business is - Ikea, P&G, Unilever to name a few in 2017 already.
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